1+ week, 6+ day ago  (380+ words) Sports Business Journal U. S. Ski and Snowboard signs deal with The North Face U. S. Ski and Snowboard has signed an eight-year sponsorship with The North Face, bringing in the popular brand as its official apparel partner. The agreement will see The North…...

3+ mon, 1+ week ago  (1686+ words) My move to the mountains has meant more than a change of dateline and required layers and snow boots. In Cortina d'Ampezzo, where I'll be for a week during these Olympics, we're so close to the Austrian border that I'm…...

8+ mon, 1+ hour ago  (254+ words) X Games has rolled out a brand refresh for the 30th anniversary of the action sports league. Since Jeremy Bloom took over as CEO in late 2024, he's pushed the X Games to have an athlete-first focus. Bloom said the new mark,…...

8+ mon, 1+ week ago  (328+ words) X Games League, the new competition format by the action sports organization coming in the summer of 2026, has secured participation from more than 150 skateboard and BMX athletes. X Games exceeds opt-in goal for league launch More than 150 skateboard and BMX…...